Welcome, !
May 15th: AI and Automation Tools: A Workshop for Marketing Your CPD Activities
Are you ready to supercharge your CPD marketing strategy?
Join The CPD Standards Office for an enlightening workshop that will propel you to marketing maestro status! “AI and Automation Tools: A Workshop for Marketing Your CPD Activities” is designed exclusively for our valued members.
This exhilarating event will take you on a whirlwind tour of AI and automation, exploring their true potential to transform your marketing endeavours. Discover which tools need your attention and which ones you can ignore. By the end of the workshop, you’ll be well-versed in striking the perfect balance between human touch and cutting-edge technology.
Please click on the links to download all your factsheets
General
Bringing CPDSO Accreditation into the Sales Conversation
A Guide to your CPDSO Membership
CPDSO Delegate Tool – How to Record your CPD
Getting the Most out of your CPD Accreditation
How CPDSO Accreditation Makes a Business Credible
How to use CPDSO Accreditation on Social Media
Receiving Member Emails – Whitelisting vs Blacklisting
Logos
Guidance on Using your CPDSO Logo
Guidance on Using your PTE Logo
Certificates:
Issuing CPD Standards CPD Certificates
Digital Badges:
Submissions & Accreditation:
Calculating CPD Points & Hours
Complying to Government Legislation
Website Accessibility and the Equality Act 2010
Guidance on Training Room and Seating Layouts
Receiving CPD Recognition for Online & LMS Systems
The 3 Key Differences between Accreditations and Qualifications
The Learning Dictionary – Understanding Learning Objectives, Styles, Outcomes and More
Why Employees will value CPD Accreditation from an Employer
How Does CPD Apply to Young People
How to Deal with Difficult Delegates
Designing Courses:
Guidelines for Designing Online Courses
Guidelines for Designing Training Courses
Marketing:
How to Run a Successful Webinar
Creating a CPD Activity from a Podcast or Video
VR and AR Within Learning and CPD
CPD for Nurses and Midwives 2019
CPD for Architects and Surveyors 2019
CPD for Construction Professionals 2019
CPD Accreditation in Beauty & Aesthetics Industry
Chapter 1 : Introduction to CPD Standards Office
Welcome! Whether you are a recently joined member or have been with us for many years, we hope that this new set of resources from the CPD Standards Office will prove useful to you.
We are starting with an overview followed by resources on the key areas that should help you grow your business professionally and commercially.
Each video clip is a few minutes long, so can be easily digested in one sitting.
Dive in and take a look.
Welcome to CPD Standards Office
Chapter 2. Becoming an Educational Authority
Experts command authority and attract the premium clients in any market. This series of videos will help you position yourself as an expert in your market by becoming and Educational Authority.
We start with your message then move towards your clients and finally help you deal with roadblocks to progress.
Welcome video
Transition from you to them
Crafting your message
Road blocks and wrap up
Chapter 3. Finding Your Clients
The number one question we get asked is around attracting clients to your business. This chapter delves into how you can find new clients and what you can do to attract them.
Finding your clients – welcome
Getting started
Referral partnerships
To niche or not to niche
Proven ways to get clients
Overcoming road blocks
Chapter 4. Sales Success : getting to yes
It is rare that anyone sets up a training business because they love selling! But selling is a large part of your job.
This chapter shares the key lessons you need to master the sales process and help clients to buy from you effortlessly.
Getting to Yes
Leading a prospect call
5 keys to sales success
Overcoming objections
Chapter 5. Testimonials and referrals
Your happy clients can be the best source of new business for you – both from repeat business and by referring you to their network.
This chapter takes you through how to gain referrals from your clients and making those referrals as powerful as possible so that new clients arrive “pre-sold”.
Collecting testimonials and referrals
Easy referrals
What is a powerful referral?
Wrapping up referrals
Chapter 6. Creating engaging content
In the final chapter we cover Content for your business. What content do you need and how should you produce it, store it and display it?
Overview
Creating engaging content
Creating engaging content
Pick your platform
Structuring your content
Here’s what you get if you
choose Certifier.me
Special terms for CPDSO members
- 15% discount for all the monthly professional plans and add-ons (use code TBCZWY at checkout)
- 30% discount for all the annual professional plans and add-ons (use code WKRIMD at checkout)
Priority support for CPDSO members
- Dedicated customer success manager for CPDSO members;
- Prompt answers via chat/email;
- 1×1 onboarding training sessions for a successful transition to Certifier by request;
- Tailored video instructions for each case by request.
Marketing content for CPDSO members
To make sure that all the members are well-informed about Certifier and how to use our solution. We will prepare the following content:
- Text and visual material about CPD Standards Office x Certifier partnership;
- Step-by-step guides and video tutorials on how to use Certifier
Video intro to Certifier.me for CPDSO Members
Additional Resources
- Manual on how to use Certifier (Click Here):
- Guide on how to create a certificate design (Click Here)
- Instruction on how to create a custom email templates (Click Here)
- Step-by-step guide on how to set up a custom email for sending certificates (Click Here)
IMPORTANT!
If you would like to use Certifier.me and send CPDSO Certificates, we need to provide you with a PNG version of those. To receive your certificates in PNG, please drop your email below.
Please note that we may take up to 5 business days to process your request.