The Golden Rule To Follow When Building Your Company Marketing Plan
The golden rule to creating an amazing ‘marketing strategy’ is to know what your short-term goals are, meaning in the next few months. But also, what your long-term goals are: 1 year, 3 years, and 5 years from now. Looking at a strategy in this way will help you to plan, not only for your […]
Unsolicited Dubious Accreditation
Over the past year, with everyone working from home and online, the dark underbelly of the internet has become more prevalent, with an increase in dubious accreditation services and scams. These are exploiting unsuspecting, and vulnerable businesses. Don’t be Duped! Free accreditation services are now attempting to enter the training and coaching industries; but are […]
Self Care For Trainers, Coaches & Online Educators
Trainers and coaches spend an awful lot of time thinking about others, and sometimes not enough time on themselves. Self-care is important for everyone and should be a priority for all. With the challenges over the last 18 months, it has highlighted how important self-care actually is. The challenges of COVID19 and adapting businesses to […]
Restructure your Online Training to Get More Bookings
It can be easy to get stuck in the same cycle of delivering training online that you have always delivered. So how can you mix it up? Here we have put together five thinking points to help you make your online training more relevant and attractive to clients surfing the web: Re-structure Your Courses Instead […]
Why is CPD Accreditation Important to your Business
Continuing Professional Development (CPD) has a huge variety of benefits to a business or an individual. In today’s working world, there is a lot more competition than there used to be 10 years ago, so if you want to succeed, you need to stand out from the crowd. For businesses operating in highly competitive markets, […]
CPD Then And Now: From The Industrial Revolution To The Digital Revolution
The Dawn of Continuous Learning The process of undergoing continuous professional learning is encouraged and attested by professional bodies and associations of which the Royal Medical Colleges (established in the 16th century) were the first. It was only towards the end of the 18th century, however, that the demand for reskilling within the lifetime of […]
CPD in the Construction Industry
Continuing Professional Development (CPD) is a mandatory requirement for over half a million individual members of construction professional bodies and member institutions. CPD has been long-established within the construction sector, and many professional bodies have had long standing CPD requirements in place. The construction industry needs to ensure that the knowledge and skills of construction […]
The Importance of Trust Marks for Training Providers
What is a trust mark? Trust marks are a way for organisations to demonstrate their legitimacy and visual aids that indicate trust, quality and reliability. They were first developed by the British Standards Institute (BSI) 100 years ago, by a chap who was disgruntled by the level and variants of the quality of manufacturing. BSI […]
World Of Learning Case Study
World of Learning is a conference and exhibition bringing together senior-level buyers and leading suppliers of learning and development (L&D) products, solutions and advice. An essential event for L&D professionals, World of Learning provides a unique forum for professionals to develop their skills and update their knowledge. For over 25 years the World of Learning […]
Specialist Language Courses Case Study
Background Specialist Language Courses (SLC) designs and facilitates complex technical – and business focused language programmes to an international market, focusing on courses where language skills make a critical difference to organisational and individual effectiveness. As a consultancy SLC offers a ‘best of breed’ approach, working with specialist schools, inhouse training organisations and online language […]